Many companies today do not yet have CRM software,
which are not yet convinced of its effectiveness or who wonder if investing in
this new operating mode is advantageous today.
The implementation of a CRM indeed offers many
advantages and doubles the efficiency of the company in such a short time. The
good news is that today CRM (Customer Relationship Management) software is no
longer dedicated only to large companies, technological solutions have come a
long way in the last 10 years, and are beginning to take their place in the
development of any society.
Increasing your goals, conquering new markets and
maintaining good customer relations have never been easier than with the
implementation of CRM software.
Today with a market that no longer allows room for
error, maintaining good internal management and controlling customer relations
are no longer a luxury on the market. The proper functioning of these elements
and their mix cannot be taken lightly and traditional methods are no longer
able to keep up with the growth that the world of work is experiencing.
Here are 5 signs that show that your company is ready
to equip itself with this technology:
1. Your prospect or customer data is scattered.
When launching a business and starting business, the
management of activities is not particularly difficult, we generally use only
spreadsheets, Excel-Google Sheets, which are more than enough and fulfill the
task efficiently, but more time and activities expand, the spreadsheet becomes
the spreadsheets, which become longer, endless and difficult to update leaving
no room for analysis.
The primary task of CRM software is its ability to
store all of your company’s resources, customers and prospects in a single
database. The CRM is a centralized database of customer data that makes it
possible to store, gather, standardize all customer data, update it quickly
while keeping track of all exchanges and interactions. All the contacts saved
in your spreadsheets, in your mobiles, in your accounts on social networks,
etc. Can be imported, merged into a single database and accessible from a
2. You use too many applications to communicate with
your prospects / customers
You have many applications to establish contact with
your prospects / customers, this is very disadvantageous and wastes you much
more time and credibility in the eyes of your customers.
The CRM allows you to manage your salespeople
centrally. This means you can manage email, social media activity, and even
instant messaging from a single platform. You no longer need to switch between
tools and applications and you no longer need to log in to your different
interfaces to manage leads or customer relationships.
A CRM software allows you to manage all interactions
with customers in one place which will save you a lot of time and thus allows
you to keep track and have your complete relational history of all interactions
and all exchanges with your customers / prospects, with the reason and content
of the interaction, etc.
3. You have a lot of difficulty organizing the
follow-up of your prospect/customer relationship
If you have trouble managing your prospect/customer
relationships or have the annoying habit of responding late, or even failing to
follow up with prospects, this is one of the signs that confirms that you do
indeed need install CRM software.
Arrived at a stage of growth and a certain number of
contacts in base, it becomes difficult to remember everything. The CRM is
designed to solve this challenge. Any CRM solution will allow you to set up
task reminders to chase up those potential customers, reach out to those
contacts, and notify you via a notification when it’s time to call and follow
up on those contacts…
4. Communication between your teams becomes
complicated to manage.
The CRM allows all employees to access the same
information and on the same platform. The CRM facilitates the circulation of
information, in particular that of customers. Employees can share emails,
contacts, tasks, transactions, etc. Thus, it would be more convenient for
managers to manage their teams, exchange, schedule upcoming events or tasks,
with instant interaction.
5. You want to improve the quality and performance of
your Customer Relations.
A CRM is not ultimately designed only for the
collection and management of contacts on a specific interface or the merger of
mailboxes, calendars and commercial follow-up, but it is more oriented towards
customer relations, which is ultimately a determining factor in the success or
failure of a company. The success and growth of the company is based on
customer satisfaction, which defines everything that CRM software was designed
If while reading this article you had the feeling that
your company is concerned by one or more of the points mentioned, well, it is
high time to consider a CRM implementation. you don’t know where to start, how
to proceed or who to contact, our Pégase team is there to support you
throughout this adventure.
Our experts are available to advise you, help you in
the different stages of implementation.